Suhayl Limbada

Market Lead & Chief Marketing Officer KFC Thailand.

Suhayl Limbada is the Market Lead and Chief Marketing Officer at KFC Thailand, a Gold Cannes Lion winning marketer and champion of creativity. Over his career, he has helped shape and modernise some of the world’s most iconic brands, including KFC and Cadbury, and has been a key architect of business turnarounds across Africa, Middle East and Asia. Recognised globally for creative excellence, Suhayl has been honoured with multiple awards, including Cannes Lions, The One Show, Effie’s, Clio Awards, and the Grand Prix at the London International Awards. He is known for pairing bold ideas with commercial impact, taking the road less travelled, and bringing lateral thinking to complex challenges. Guided by heart-led leadership, Suhayl believes in winning through people and building cultures where talent thrives. His dynamic skill set and extensive experience make him a valuable contributor to the industry, with a voice that is respected and valued by marketers and industry peers alike.

 

Speech Topic

Go Big or Go Home: The Provocative Masterclass on Growth through Culture

Synopsis

In today’s cluttered, hyper-connected world, brands don’t grow because they shout the loudest, they grow because they mean something in the hearts and minds of people. In this keynote, Suhayl Limbada, Cannes Gold–winning CMO and Market Lead behind some of KFC’s most culture-defining work, unpacks a simple but uncomfortable truth: growth is a cultural game, not just a marketing one.

Drawing from a decade of transforming markets across Africa and Asia, Suhayl shows how brands achieve disproportionate impact when creativity, commercial discipline and deep cultural empathy collide. This is a session for marketers who are tired of playing safe, who know that long-lasting, meaningful growth comes from brands brave enough to venture into uncharted territory with the courage and conviction to shape culture, not follow it.

And ultimately, it goes beyond campaigns. Suhayl reflects on the behaviours that separate brands that participate in culture from those that shape it, curiosity over ego, humility over hierarchy, courage over convenience. Because in the end, the brands that win aren’t the ones with the biggest budgets, but the ones with the deepest humanity.