Sheila Berman

Global Data Product Excellence at Brenntag, Singapore

Sheila Berman is a cross-industry leader in marketing, data, and digital transformation. Based in Singapore, she co-led initiatives across retail, tech startup, and regional and global NGOs—including She Loves Data, where she led the global marketing activities. At Brenntag, she's part of the team driving data management and governance in the business. Sheila also co-hosts the B2B Marketing Asia Podcast, spotlighting regional innovation.

 

Speech Topic

Brand Builders or Brand Killers: The Hidden Power of Data Management

Synopsis

In today’s digital-first world, every brand lives and dies by its data. This keynote explores how data-driven storytelling and inclusive marketing can create emotional resonance, loyalty, and belonging, and how poor data governance can destroy all that hard work.
This session reveals the hidden mechanics behind brand trust. Whether you're crafting campaigns, building data systems, or steering strategy, this talk connects the dots between creativity, compliance, and credibility.