As a client leader at Landor, Ronita inspires and guides teams to build brands that are designed to transform businesses. Complex briefs and meaningful conversations energise her. How many brands are too many? What if we enter a new category? Are you future ready? Is design really going to impact my business? Why should you care about culture? All of the above and more, have led to the creation of strong brands and experiences, and many industry awards. Some notable achievements would include collaboration with Indian School of Business (ISB), India Gate Basmati Rice, Google India, Tata Cliq Luxury, Kokuyo Camlin, ASK asset and wealth management, Taj Hotels, Diageo, Tata Consumer Products, Mahindra Hospitality, Aditya Birla Group and Haleon. A firm believer in the power of mentorship to help people grow; Ronita is a WPP Stella mentor that is dedicated to coaching young women leaders. Her e-book "Lockdown Musings" was on changing consumer behavior during the pandemic. She enjoys speaking at industry forums and design schools on brands and design. She practices "Heartfulness" meditation to stay centred and focused.