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The Himalayan Times (THT), Nepal’s number one English daily, has been a trusted voice in Nepalese households for over a generation, fostering a relationship enriched by credibility, relevance, and consistency. Returning on 4–5 December 2025, THT BrandFest Nepal presents an engaging two-day summit that brings together insights, real-world examples, and meaningful conversations on the ever-evolving landscape of branding and marketing. Building on the momentum of BrandFest 2024, this year’s edition welcomes eight distinguished international speakers who will share global viewpoints and emerging trends shaping the future of branding. Complementing these keynotes, panel discussions featuring leading Nepali experts will offer grounded perspectives tailored to Nepal’s market reality. With a curated mix of theory, practical illustration, and strategic direction, BrandFest 2025 aims to broaden understanding, spark inspiration, and raise the standards of branding practice nationwide.

 

 

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Preetesh Sewraj

Preetesh Sewraj

CEO of the LOERIES (South Africa)

Sewraj is an experienced business leader trusted by organisations across Africa & the Middle East with regards to insights on Business Excellence, Creativity, Branding and Innovation. He is a regular media contributor with hundreds of appearances in the media around the world including CNN, Campaign Middle East, Marketing Edge Nigeria, SABC News, The Sunday Times, Destiny Man and 5FM. He also co-hosted Power Soapbox/Power Edge on Power 98.7's Power Lunch for six years.His passions include creative innovation that has the ability to move individuals, societies and individuals in a positive direction. He has spoken at a number of high-profile events around the world including at the United Nations (USA), TEDx (South Africa), Cannes Lions (France) and in countries such as Uganda, Mauritius and Nigeria, amongst others. Sewraj represents The Loeries on the Unstereotype Alliance, convened by UN Women. He is also a board member of the Association for Communication and Advertising South Africa (ACASA), Shift Impact Africa and a councillor at the MAC Charter Council.Sewraj is also the co-author of “The book every marketer should read,” published by Tracey McDonald Publishers, and spends a significant part of the year travelling around the world to promote innovative brand communication as a tool for societal and economic progress.

 

Speech Topic

Innovation for Brand Communications

Synopsis

We live in the most dynamic media environment in the history of our species. From Artificial Intelligence to Mixed Reality, our communications landscape is a tumultuous one for brands that are not constantly investigating these changes and evolving to meet consumer needs. In this talk, Preetesh Sewraj will be helping brand communications professionals decode some of the changes, in the pursuit of truly purpose-driven innovation. The talk will further delve into the need for sound craft and the need to ensure that communication displays sound relevance to the brands who commission it and the consumers who consumer within the media landscapes that inspire this innovation. It is only through this rigorous process that marketers and agencies can create work that is not only truly purpose-driven but also one that ensures a sound innovation pipeline for the communication.