Jupiter Huidrom

Senior Vice President, Integrated Media Strategy at Weber Shandwick.

He has worked on brands leading B2B and B2C brands like Expedia, Hotels.com, Mastercard, Mattel, Kellanova (Jupiter Huidrom has 16 years of multi market experience in B2B and B2C Marketing, having worked in Singapore, Malaysia and India leading regional client relationships. Currently in Weber Shandwick Singapore as Senior Vice President, he heads Digital/Integrated Media Strategy in charge of driving B2B and B2C Digital & social strategy and performance marketing, AI acceleration & navigation, Marketing automation, e-commerce, Account based marketing, Content and Performance Marketing.ringles), TUI Travel, MSD (Merck & Co.), Acoustic (Former IBM Watson Marketing and Commerce Technology), Splunk , Seagate, Ericsson, Merz Aesthetics, HCL Technologies, Tanoto Foundation, in charge of driving integrated process and execution, from strategy to development and production to optimisation.

 

 

Speech Topic

Belonging Beyond Platforms: Creating Seamless Brand Experiences

Synopsis

Winning today isn’t about following culture - it’s about moving with it. The brands that truly connect don’t just mirror what’s trending; they dance with culture -adapting, remixing, and co-creating in real time. This session introduces Culture Choreography, a strategic system that blends predictive analytics, platform mastery, influencer intelligence, and earned-led integration to help brands win with communities, win in culture, and win in an AI-driven age where relevance trumps reach.Through global case studies, you’ll see how Culture Choreography has helped brands around the world turn cultural insight into measurable impact -turning real-time relevance into lasting resonance.