Shariful is a prominent brand activist and the Founder and Managing Director of Bangladesh Brand Forum (BBF), a leading non-profit organization dedicated to transforming Bangladesh through branding, creativity, and knowledge dissemination. Since founding BBF in 2007, Shariful has established it as the country’s most impactful platform, guiding the private sector, entrepreneurs, and youth toward achieving national aspirations.

Under his leadership, BBF has launched several initiatives, including Commward for communication excellence, the Digital Marketing Summit and Award (DMS), Retail Fest, and the Sustainability Brand Initiative. He also founded Youthfest, a platform that prepares the youth for a disruptive future, and the Bangladesh Innovation Conclave, which focuses on shaping the nation’s innovation ecosystem.

In addition to his role at BBF, Shariful is the Managing Director of Brandzeal Consultancy Ltd. He is actively involved with international organizations, representing the Cannes Lions Festival of Creativity in Bangladesh and overseeing Superbrands operations in multiple countries. An inspirational speaker and mentor, Shariful is dedicated to nurturing the next generation of leaders and innovators in Bangladesh.