Loek, also known as Mr. Omnichannel, is a seasoned Global Omnichannel Strategist with over 15 years of entrepreneurial experience in the FMCG sector. He has built and nurtured C-level relationships, driven strategic partnerships, and evaluated the performance of retail, eCommerce, and customer experience programs across the globe. Loek's expertise spans technology, logistics, change management, business operations, and brand development, with a strong focus on omnichannel and unified commerce.

Passionate about improving user experiences and leading high-impact, complex projects, Loek has successfully transformed and built cross-country teams, improved customer journeys for million-dollar companies, and implemented Customer Experience (CX) and Employee Experience (EX) programs in over 40 retail and eCommerce initiatives. He is known for his ability to simplify processes and unify siloed teams to put customers first.

As a frequent keynote speaker and panelist at international events, Loek shares his insights on omnichannel strategy and operations, always striving for excellence and innovation in the rapidly evolving retail landscape.