Explore how Purpose-Driven Branding is transforming the business landscape at BrandFest 2024. This approach integrates a deep sense of purpose and social responsibility that resonates with today’s consumers. Discover how aligning brand values with consumer expectations fosters trust, loyalty and authenticity, while positively impacting society and the environment. Join us as we delve into how brands are merging profit pursuits with meaningful connections, fostering social change and establishing a lasting legacy.

BrandFest 2024 is a two-day immersive conference that intricately weaves the theme of Purpose-Driven Branding into every aspect of its programme. Featuring eight international experts, the event will showcase keynotes that delve into innovative strategies and success stories centred around branding with a purpose. Additionally, two engaging panel discussions will offer unique insights and practical advice on how businesses can effectively integrate purpose-driven practices within the evolving business landscape of Nepal. This setup promises a lively and meaningful exchange of ideas among attendees, fostering a deeper understanding of how to implement and benefit from purpose-driven branding strategies.

As Nepal's leading English-language daily, The Himalayan Times is renowned for its commitment to delivering reliable, in-depth news and insightful analysis. With a legacy of journalistic excellence, The Himalayan Times has become a trusted source of information for readers across the nation and beyond. Our extensive coverage spans local, national, and international news, along with a strong focus on business, culture, and current affairs. Through initiatives like BrandFest, we continue to foster dialogue, innovation, and progress, bringing together thought leaders and professionals to shape the future of industries in Nepal and the region.